Moreschi Walking Pleasure / Migliore+Servetto Architects


© Andrea Martiradonna

© Andrea Martiradonna


© Andrea Martiradonna


© Andrea Martiradonna


© Andrea Martiradonna


© Andrea Martiradonna


© Andrea Martiradonna

© Andrea Martiradonna

From the architect. The exhibit Walking Pleasure at Triennale di Milano is a tribute to the 70 years anniversary of the brand Moreschi and the project is conceived by Migliore+Servetto Architects as a multy-sensory experience.


© Andrea Martiradonna

© Andrea Martiradonna

Within Triennale Impluvium, the guest is asked to reflect on  the concepts of walking and motion from different points of view.


© Andrea Martiradonna

© Andrea Martiradonna

The movement becomes performance: at the centre of a dynamic landscape is placed a wide, black Magic Box, whose image reverberates on the side mirror-walls. The back wall reveals various narrations with an almost oleographic effect, through projections on transparent membranes, three-dimensional surfaces and on shoe molds.


Floor Plan

Floor Plan

The central cube, realized with a special rubbery and opaque material, shows bas-relief texts, black on black, is completely anechoic and doesn’t reflect light. On both sides of the box, six screens display several videos which explore Walking Pleasure’s different meanings: from the production’s process, to the faces of the Moreschi’s artisans, till famous movie clips where the shoes and “walking” are the real protagonists.


© Andrea Martiradonna

© Andrea Martiradonna

Entering in the heart of the Magic Box, guests are welcomed into a new dimension: getting through the leather bands which screen off the entrance, on one hand it’s like coming into the leathers’ Moreschi caveau, on the other, the visitor is surrounded by a complex light, projections and sound system, able to recreate a total “Walking Experience”.


Section

Section

A dynamic projection, with a point of view from the bottom, flows down the ceiling: women and men walk in the rain, in the sun, on the ground, on the asphalt, on the leaves in a park, while the video’s sounds envelopes the guest, protagonist of the storytelling.


© Andrea Martiradonna

© Andrea Martiradonna

All around, an extraordinary  variety of leather materials, in different types, forms and colors, entirely cover the space inside the box, offering a tactile experience.

Lights, sounds, images contribute to create a total experience, a sort of journey, on different scale,  through the experience of walking:  from the world’s history, to the shoe’s details, a path where the new technologies become storytelling tools of traditional materials such as leather.


Source: Moreschi Walking Pleasure / Migliore+Servetto Architects